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SummitMark Leadership  ·  Denver PI Law Firms  ·  2026 Audit

Speed without persistence
is just a delayed rejection.

57% of Denver PI firms never follow up after the first reply.

Most think they do. Almost none actually track it.

Which means most firms don’t realize they’re losing cases they already paid for.

Find out if your firm is in the 57% See all 35 firm timelines

The typical firm’s follow-up

Lead submitted
10:34 AM
First reply sentMost firms stop here.
10:41 AM
Silence (Day 2–4)
Days 2–4
Lead hired someone else
Day 5

One touch. Then nothing. This is the default.

Here’s what that actually looks like.

Real inquiries  ·  Real firms  ·  Denver PI  ·  April 2026

Two firms. Opposite behavior.
Same outcome.

These weren’t edge cases.
This is what “normal” looks like across the market.

Firm 25  ·  Apr 20Broken

Submitted at 10:34 AM.
Never heard from again.

Not a bad day. Not a missed notification.
No follow-up system.

10:34 AM
Submitted
No reply. Ever.
Lead gone
Never contacted. The lead was lost the moment it arrived.
Firm 11  ·  Apr 21Fragile

Replied in 7 minutes.
Lead gone by dinner.

Fast doesn’t win.
One touch isn’t enough.

2:08 PM
Submitted
+7 min
Replied
Day 1–4 · Silence
Gone
Lead was cold by dinner. One touch is a courtesy. Five is a contract.

Speed isn’t the problem.

What happens after is.

The number that should keep you up at night

0%

of Denver firms stop at one touch.

One touch is a courtesy. Five is a contract.

Denver market breakdown

Only 3 firms
followed through.

Out of 35 firms tested with real submitted inquiries, just 3 qualified as Elite.

The rest didn’t lose on speed.
They lost on what happened after.

The gap isn’t talent.
It’s infrastructure.

35 firms audited
Real submitted inquiries
Real inbox tracking
Denver PI market · 2026
Elite
3

Responded fast. Followed through.

Fragile
10

Responded, then dropped the ball.

Broken
22

No response or no follow-up.

Elite = Score 70+. Fragile = Score 30–69, responded but no follow-up. Broken = No response or score below 30.

The diagnosis

This isn’t a people problem.

It’s a system problem.

Leads don’t drop because people don’t care.
They drop because nothing happens after the first touch.

No reminders. No sequencing. No visibility.
So the lead just… disappears.

Aurora by SummitMark

The infrastructure that closes the gap.

A persistence engine built for PI intake. Automates follow-up so your team can focus on signing cases, not chasing leads that went cold after the first reply.

01

No lead sits untouched.

The moment a lead submits, Aurora fires the first touch. Before they open the next firm's website.

02

No lead dies after the first reply.

Aurora follows up five times across email and SMS. Spaced, persistent, automatic. A lead that doesn't reply on day one still hears from you on day three.

03

You see exactly where leads are lost. Fix it.

Every inquiry, every touch, every response tracked. You see where each lead dropped and what needs to change.

Revenue impact

If you’re like most firms in this audit…

you’re losing ~$257K a year after the first reply.

Not from bad marketing. From dropped follow-up.

The leads are already coming in. The marketing budget is already spent. The only variable is what happens after that first reply. Right now, for most firms, the answer is nothing.

Find out where your intake breaks

Denver market baseline

Monthly inquiries20 leads/mo
Average case value$7,500
Close rate on contacted leads25%
Firms dropping lead after first reply57%
Annual revenue lost$257K

Observed across this market. Based on 57% drop rate from 35 real audit interactions.

SummitMark Leadership  ·  Denver

We can show you exactly where your intake breaks.

We run a full intake audit: real inquiries, real tracking. We map exactly where leads drop off in your firm. You see how you rank against the 35 we tested.

We’re opening 5 audits this week.

If we find a gap and you fix it with us, the audit is credited back.

See where your firm ranks

$500  ·  Credited back if you sign with Aurora